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분야
pptx2. Value Chain
3. Five Forces Model
4. 진로의 시장확대를 위한 정보기술활용방안
5. 경영전략분석
Strength
High brand recognition
Strong marketing capability as Market Ladder
A high sense of loyalty In company (no staff reduction)
Great experience technically advanced making soju
business inside change - a specialty manager introduction
Weakness
Cannot break local feeli- ngs.
An appended chart and financial difficulty.
Pressure of the other of manufactures.
Low feeling of a market trend.
Necessary creative of Jinro’s value chain
To other products liberated from the pressure of the other's products to the needs of a competitive advantage.
Market expansion need for the state to prevent bankruptcy.
Necessary methods of more superior marketing as High brand awareness and differentiated marketing capability, with a differentiated way more superior marketing need to take.
Necessary Strategy promotion In order to grow business with multiple companies grown to explore overseas markets.
