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![[pr론] 국제 PR 성공살례-4](http://images.happyhaksul.com/thumb/431/430582-0004.gif)
![[pr론] 국제 PR 성공살례-5](http://images.happyhaksul.com/thumb/431/430582-0005.gif)
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![[pr론] 국제 PR 성공살례-7](http://images.happyhaksul.com/thumb/431/430582-0007.gif)
![[pr론] 국제 PR 성공살례-8](http://images.happyhaksul.com/thumb/431/430582-0008.gif)
![[pr론] 국제 PR 성공살례-9](http://images.happyhaksul.com/thumb/431/430582-0009.gif)
![[pr론] 국제 PR 성공살례-10](http://images.happyhaksul.com/thumb/431/430582-0010.gif)
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![[pr론] 국제 PR 성공살례-13](http://images.happyhaksul.com/thumb/431/430582-0013.gif)
![[pr론] 국제 PR 성공살례-14](http://images.happyhaksul.com/thumb/431/430582-0014.gif)
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분야
pptⅡ.Case Analysis
Ⅲ. Conclusion
It did not work
-> Korean Marts are so strong.
ex) Home-plus
Not localization
New PR Method
-> Using culture difference
Ⅱ. Case Analysis:
Why did they fail?
Walmart localized with the wisdom of hindsight,
but it did not work.
Existing Korean superstores dominate the market
