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분야
pptxEvaluate whether the technology possess by Pixar can be called
“Disruptive Technology"
Answer 1.
Disruptive Technology
Question 2
What do you think it
the sources of creativity at Pixar?
Why do you think that other firms find it hard to imitate?
Answer 2.
Corporate Culture
Question 3.
Analyze Disney-Pixar acquisition
(we know that it actually happened)
from the transaction cost theory perspective.
Too much expensive?
Make or Buy?
Also, sought revenue through production of animated or partially animated TV commercials.
ex. Coca-Cola, Listerine, Life savers
Gave up this line of revenue in 1996 to pursue movies.
Short films and Commercials boosted Pixar’s animation technology and Pixar could get in to higher market rapidly
Every one must have the freedom to communicate with anyone
Maximized chance encounters and employee interaction
Merging two cultures together
Technical person
Creative person
Creativity existed at all levels of the organization
Create a supporting, trusting working environment in which collaboration could thrive.
It must be safe for everyone to offer ideas
Entire animation crew, provide constructive feedback
“Plussing”
Making something pretty good, great, making a fine-tune here and there until an idea sings
Everything Pixar produced had to be done to one excellent quality standard
