소개글
[경영통계]휴대폰 선택시 디자인 선호도 조사-애플, 삼성, 스카이 비교(영문)에 대한 자료입니다.
목차
1.Introduction
2.Factors to test
3.Hypothesis Testing of Correlation Coefficient
4.Result
5.Conclusion
본문내용
Design satisfaction tends to comprise major portion of brand equity
- Visual is most significant!
Utility also seems to be important
For each factor, information category tends to be significant.
Design, especially design, should be the top priority!
One should not, however, sacrifice utility
Remember that consumers need certain performance in each category.
Provided that minimum is satisfied, focus on design!