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분야
pptx2. Marketing Brand vs. Commodity
3. Milk Promotion Campaigns &
CMPB'S Brand strategy
4. Got Milk Success
5. Conclusion
6. Discussion
Opportunity
in the ethnic groups
in composition of California
Increasing
Population of
Latinos
Invest in R&D to expand the number of flavors available.
Expand the potential usage occasions.
Cooperate with consumer packaged goods companies
for joint promotions.
If KDIA(Korea Dairy Industries Association) wants to advertise "Got milk" on TV, is it possible to success in KOREA?
Now a days, the premium milk
brands are catching popularity in Korea.
What kind of strategies are
needed to manage the
premium milk brands?
