소개글
[마케팅전략] 롯데쇼핑 중국진출전략(영문)에 대한 자료입니다.
목차
1. Brief introduction of Lotte Shopping
2. Lotte Shopping’s state in China
3 . The motives why Lotte Shopping did M&A
본문내용
1. Introduction of Lotte group
Lotte group has broad business areas.
This picture is the part of
Lotte's homepage.
Lotte group has broad areas in business.
From Foods, tourism, chemical, construction, finance and others. Our team select 'Lotte shopping' from the broad areas.
Lotte shopping is one of them. Lotte shopping is
distribution incorporation.
‘Lotte shopping’ has started in 1979.
We’ll see brief history of Lotte shopping’s business.
It can be said as two periods
1)1990s : start business and growth in Korea.
2)2000s : result of global growth is started in 2000s, relative recently. (※Like recent merge of ‘Times’)
In 2000s.-starting global growth
Lotte Shopping has started global business in 2000s.
It was relative recently, showing global business outcomes.
In 2007- Open Lotte department in Russia.
In 2008- Open Lotte Mart in Vietnam and Open department in China
Why Lotte shopping should invest in China
Limit of growth only by domestic sale
China’s huge population
China’s great potential for economic growth
Relatively low localization cost