분야
pptThe Prius combines a gas engine with an electric motor.
The most important improvement
A Runaway Success
Toyota as the leader in hybrid sales
Questions For the Discussion
Answer.
At the introduction
competitors. for example, Honda was in the market.
At the relauch of the Prius
companies, state governments, customers affected the relaunch of the Prius.
About customers, Toyota fucused on environmentally conscious consumers and those desiring more fuel efficiency.
About state governments, they give tax incentives for hybrid vehicles. Toyota use them for selling the Prius.
About companies, Considering the fact that employees of certain companies can cash in , Toyota sell its product, the Prius.
2. Outline the major macroenvironmental factors-demographic, economic, natural, technological, political, and cultural-that affected the introduction and relaunch of the Toyota Prius. How well has Toyota dealt with each of these factors?
