분야
hwp-Why this topic
-Corporation summary
-Corporate philosophy
-Firm's value chain
Ⅱ.Body
-Analysis on U.S. market environment
-Fast food price in the U.S. market
-Analysis on possibility of Hansot's entering into U.S. market and marketing
-SWOT Analysis
-Poter’s 5 Force Models
-STP Analysis
-Localization – Joinn venture
-Long-term view
Ⅲ.Conclusion
-Why Hansot succeeds in U.S.
-How it will develop
1. Why this topic
Korean wave is spreading all over the world with K-POP being flourishing. Going along with this fact we researched some food companies trying to promote Korean food. However, to make Korean food spread out, we concluded that our job is to make people consider Korean food as easily accessible food that everyone can enjoy daily not as some kind of special food that people take out when they treat special guests. We thought about what can be easily accessible and enjoy, among them we chose Hansot lunch box which would perfectly suit for the category.
U.S. is our target country. Facing with problem of the rising obesity rate and increasing in the junk food market, the nation is wanting for something new. Americans' rice consumption is increasing and Americans are looking for healthy food. With these analyses, we believe Hansot will do great job in the U.S. market.
2. Corporation summary
• Brand name : Hansot lunch box
• Corp. Hansot
• Category : lunch box specialty store
• Intro.
: company modified its menus into form of fastfood considering the taste of Korean who have rice products everyday. Also the company pursue creating new food culture and satisfactory of customers
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
• Cleanliness : keep the shop always bright and neat
• Community : serve the community
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