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분야
pptMarketing strategy and the success of the past, causing Haier
Part II.
New Marketing Challenge
Part III.
New Marketing Mix and Implication
Part IV.
Prospect
300 TV launch new models in 2005, more than half of LCD, plasma and projection TVVideo capabilities in consumer electronics, the newly entered the computer industry, combining technologies from the accumulation of TV, music, radio, recording and integrating multiple types of computer equipment ruyisyang A series of TV market
PDP Module development of future investment plans of more than 10억$
Offensive PLCD TV market prices, the share of 15.7%
Digital Changhong, etc. under the banner of digital TV and home theater capabilities focused
Haier said a second business steps have been put on the market the way you want it to take a creative approach to recognize the new opportunities of market segmentation and market to find the company's core competence has been the means
- 장뤼민 회장, 2004
Concept design of products consumers want more contact with the Haier to send the information to select 20 people every month Haier for giving a U of anti-wrist watches Promotion
Segmentation of customer base to acquire information that can be used creatively
Haier's "endless creative spirit" comes from the consumer passes a Message
