소개글
[생산운영관리]UNIQLO(유니클로)-specialty in SCM, TCM, SPA system(영문)에 대한 자료입니다.
목차
1. Introduction of UNIQLO
2. Supply Chain Management
3. Total Chain Management
4. SPA system of UNIQLO
5. Problem of UNIQLO
6. Our team’s Solution
본문내용
UNIQLO starts their business in 1984.
UNIQLO means unique, clothing warehouse
CEO Yanai dadasi
UNIQLO is ”Family Brand”. Their target range is all age group
so awareness is high.
UNIQLO moves toward a high quality basic casual which can be easily dressed anytime anywhere.
UNIQLO offers online service, so customer can easily contact their product.
UNIQLO establishes Global R&D system in NY and Tokyo related their product. So they can reflect world trend quickly.
Starting with opening UNIQLO in England in 2001, they launch UNIQLO in china, Hong-Kong, Korea, USA, and France. UNIQLO evolve into global brand successively.
They are making a big profit now in Myung-dong. The scale of this UNIQLO shop is the biggest in Korea.
2. SCM & TCM of UNIQLO
UNIQLO synchronizes their supply and demand in SKU(Stock keeping unit) and each stores maintain constant stocks.
Supply Chain Management Developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain.