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[국제비즈니스] Benetton(베네통)의 경영 사례 분석(영문)에 대한 자료입니다.
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Presenting in 120 countries around the world
Core business - fashion apparel : strong Italian character
Casual - United Colors of Benetton,
Glamour oriented - Sisley,
Leisurewear brand – Playlife
300 designers from all over the world
Engaged in researching new materials
Creating new lines for different targets
from children, men and woment to expectant mothers.
practical & modern styles + maximum comfort
Automated Sorting System
Automated Distribution Center
Removal partitioning
Store system for consumer
High Quality, Reasonable price
T-SHIRT : 39,500 ~ 199,000 Won
SHIRT&BLOUSE : 104,300 ~ 199,000 Won
ONE-PIECE : 90,300 ~ 299,000 Won
OUTER : 95,400 ~ 649,000 Won
PANTS : 69,000 ~ 189,000 Won
SKIRT: 129,000 ~ 139,000 Won