분야
pptx1.Analyzing Korean Fast food
Market
2.SWOT analysis
3.4 Ps Analysis
4.Other options
5.Globalization – Strategy of fast
food industry in Korea
6.Marketing issue
7.Recommendations
8.Conclusion
Tremendous growth in Korean Fast Food industry
→ revenues decline →recover again.
Korean fast food market has already reached
mature stage.
Due to the slow growth level,
family restaurant moved away
from expanding in Seoul.
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths in western countries
started becoming weaknesses in
Korea.
Expensive price made the family
restaurants target mainly the
middle-class consumers
compared to the working class that
were targeted in North America.
