소개글
[PR론] 웅진코웨이 사례(영문)에 대한 자료입니다.
목차
1.Background
2.Situation Analysis
3.Target Public Analysis
4.PR Objectives
5.Program Execution
6.Evaluation
본문내용
Main source of profit
Main actor of PR program
Can reinforce their favor
through the participation
It means
royal consumer only
Main actor of PR program
(Mandatory participation)
Vital for corp’s stability
Collective identity
Powerful channel to reach many publics
Preventing & Minimizing
corp’s possible crisis