소개글
[광고심리] e편한세상에 대한 자료입니다.
목차
1. Brand analysis
2. Target / Competitor analysis
3. Advertisement contents analysis
4.Problem and solving point
5.Improved ad better
본문내용
① Visualization - leading mental imagery from consumers.
“지구를 사랑한 아파트, 지구를 지키는 진심”
easier to store and fetch the specific information.
more effective in increasing consumers' memories.
Imagery instructions to help consumers to imagine the
effect of environmental conservation
② Background music
cares
Suggestions of Idea
- use humor → feel more friendly this advertisement.
- showing different kinds of advertising
e.g. 'Bus Shelter Advertising' , 'Print Advertising'
→ good for consumer's understanding