소개글
GM AUTOnomy 사례 레포트에 대한 자료입니다.
목차
Ⅰ. General Motors Corporation
- History of GM
Ⅱ. Analysis Car Industry
- Flow of Alternative Energy
- Status of GM at Flow
Ⅲ. AUTOnomy of GM
- What the AUTOnomy
- What the Skateboard
- Impacts of Platform
Ⅳ. Obstacles of AUTOnomy
Ⅴ. Conclusion
- Suggestion of strategies
본문내용
Concern about design of the body
Change the way the vehicle looks
More appealing design, free up some space
Drive-by-wire (Supported by “SKF”) : Realize AUTOnomy
Reduce the number of platforms
Innovative change of manufacturing(Small, Medium, Large)
Reduction of cost
Increase responsiveness to market
Diversity of styling - “Snap on” bodies
Innovative change in supply chain
Cut down existing suppliers (ICE related)
Entry of new suppliers (technique & design related)
Entry of other companies to imitate