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분야
pptx2 Background note
3 Business Segments
4 Wal-Mart's international operations
5 Expanding international operations
6 Wal-Mart in Germany
7 Retailing Industry in Germany
8 Entry Strategy Gone Wrong?
9 Problems in Operating Environment
10 Problems in External Environment
11 Cultural mismatch
12 Future prospects
13 Questions for Discussion
Sam's club
Neighborhood markets
Wal-Mart international
Tire&Lube Express
Wal-Mart Optical
Wal-Mart Pharmacy
Wal-Mart Vacations
Wal-Mart's Used Fixture(s) Auction
Reasons for international markets
Facing stiff competition
Opportunity to tap potentially vast market elsewhere
Globalization & liberalization (early 1990s)
Soon after acquiring the stores,
Wal-Mart hurried through with their renovation
and put its brand name on them to make sure its EDLP(Every Day Low Price) message went across.
Whenever Wal-Mart lowered its prices on commodities,
German retailers such as Aldi, Lidl, Rewe, and Edeka
also lowered their prices to keep their customers
-> Wal-Mart found it difficult to get a foothold
Wal –Mart started its global operation
in the early 1990s when it Opened its first
international store in Mexico.
Lowered its prices on commodities,
lead a internecine price war
In Germany, suppliers were not comfortable
with the centralized distribution system
that Wal-Mart adopted.
Also had a number of inventory problems.
Operational problem faces was employee unrest
