소개글
[소비자행동론] 광고와 지각(영문)에 대한 자료입니다.
목차
1.Perception and Five Senses
2.Absolute & Differential Thresholds
3.Subliminal Perception
4.Perceptual Organization
5.Conclusion
본문내용
How to increase decreased absolute threshold?
Do you have any characteristic
to survive in idol generation?
Do you have reason ordering
Ja-jang noodle by cell phone?
If you fall in love with someone, what are you call him?
They are so WEAK to our senses
-> People can not perceive them consciously.
However, they do affect us SUBCONSCIOUSLY.
This is called, « Mind programming »
However,
it has not been proven that subliminal stimuli do affect people.