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분야
pptx2.S.W.O.T analysis – Situation
3.S.T.P approach
4.4p Marketing mix strategies
Numerous affiliations
From U.S.A to South Africa
Lifestyle with Crossfit
Crossfit Game
Crossfit in Korea
Niche market in Korean fitness industry.
Based on the online community
Café.daum.net/crossfitcorea
Two affiliations : S.A.P / Gangnam
Product
Training program + Equipments + Place
Online shopping mall
Place
Current location : Gangnam
Overcome physical limitation
Place associated promotion
Advertisement
Basic tools to approach target customers
Select effective channel considering budget and expense
Weekly Magazines & News Paper
Ex. Hangurae21, Maxim, Woman magazine, etc.
Readers characteristics = Target customers
Emphasizing the key message ‘Crossfit for everyone’
Differentiating the detail messages according to the media
Explain the fact that everyone can join Crossfit
Stimulate target customers’ instant response
