소개글
[경영학원론] 대학가 분식집 창업 및 마케팅 전략(영문)에 대한 자료입니다.
목차
1. Vision & Mission
2. Product
3. Organizational structure & Stakeholders diagram
4. Key officers
5. Market
6. Management Plan
7. Financial Plan
8. Advertising & Marketing Plan
본문내용
Kwon Mi Jee, President :
She is leader of 8eight. She take care of many
employees. She has many shares in 8eight.
Kim Bum Jun, CEO :
Former CEO and founder of 8eight Co. CEO has final
decision and responsibility as Chief Executive Officer.
Lee Sung Hoon, Vice President for operations :
He assists president and receives business reports
from each of the departments.
1. Competitive Rivalry :
competition with “아딸” , several snack bar.
2. Supplier Power :
deal with 떡 seller, 고추 가루 etc,
deal with several materials shopper
3. Buyer Power :
conflict about price and negotiate
4. The Threat of New Entry :
competition with ramyeon store, well-being foods
5. The Threat of Substitution :
fast food