소개글
sk 와이번스 마케팅분석(영문)에 대한 자료입니다.
목차
1.SK Wyverns
2.Sportainment
3.4P Analysis
4.SWOT Analysis
5.Branding
6.STP
7.Solution
본문내용
The stadium that has greatest facilities in the country
Cheaper cost than the other
leisure
Environment around the stadium
Absence of certain star player
Lack of the sense of connections
Negative awareness about SK
(ill-mannered game and boring play)
5 working days
Set up the culture for spare time
2.6milion citizen in In-cheon
WBC, increasing the interest in the
Baseball through the Olympic.
Follow-up sports clubs that introduce the sportainment
Flexibility in the record
A number of sports-teams in surrounding areas