소개글
[국제경영] 스타벅스 한국시장 진출전략(영문)에 대한 자료입니다.
목차
1.Company background
2.Delivering on service
3.Caffeinating the World
4.Trouble Brewing?
5.Starbucks in Korea
본문내용
Serve well-educated, white collar customers between the age of 25~44
Sell not only coffee beans but also premium-priced coffee beverages by cup
3/4 cup double strength coffee
1 cup hershey's chocolate syrup
1 cup of low-fat milk
3 tablespoons granulated sugar
2 cups ice
whipped cream
2 cups ice cold milk
2 cups vanilla ice cream
1/3 cup suisse Mocha flavor
1 tbls cold espresso
Independents:
Social, inclusive
Diverse, intellectual
Artsy and funky
Liberal and free
spirited
Lingering encouraged