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분야
pptx2. About The Company
3. E-marketing Plan
3.1) Targeting consumer behavior
3.2) Differentiation
3.3) Positioning
4. Performance Metrics
5. SWOT
6. Conclusion
Candice Carpenter
The company's first content site was "Parent Soup“
The company soon opened up other communities such as
"AboutWork", "Better Health & Medical", and "Life Soup".
By the end of 1998 there were fourteen communities, one million
registered users, and three million visitors per month.
In 1999 the company underwent one of the most successful initial
public offerings in history, despite never having earned a profit.
In 2001, under new management, the company merged with its
main competitor, women.com.
In May, 2006 NBC Universal, Inc. acquired iVillage
Women control 85% of all personal and household goods spending
Women consume media per day 8.2 hours to 8.8 hours
Women comprise 57% of new internet service provider subscribers
Women went online to explore and 86% stayed because they found information that helped them get through their daily lives
- Women can get all kinds of information they wanted without buying newspaper or magazine
