소개글
로레얄의 마케팅 전략(영문)에 대한 자료입니다.
목차
1.About L’ORÉAL
2.The Mission & Spirit
3.History
4.Slogan - Because I’m Worth It
5.Over viewing Company
6.SWOT
7.Future
본문내용
As a Business
- Continuous investment in scientific research and development
- Committed to building relationships with customers and suppliers
As an Employer
- Encourage an atmosphere of openness, courage, and respect, so that all employees feel free to come with their ideas and concerns
As a responsible corporate citizen
- Mindful of the impact on the natural environment
- L’ORÉAL wants to help end the exploitation of children in the workplace and the use of forced labour
In 1973, a social revolution and new spirit of feminism
In mid 2000s, this was replaced by
"Because you're worth it“
In late 2009, the slogan was changed again to
"Because we're worth it"
참고문헌
http://webcache.googleusercontent.com
http://www.loreal.com
http://www.lorealparisusa.com
http://en.wikipedia.org/wiki/L'Or%C3%
http://www.wikinvest.com
http://loreal.exteen.com
http://www.cosmeticsdesign-europe.com