분야
docIntroduction of Levi’s
Strategy and operation
Strategy of Brand, Campaign and Distribution.
Marketing
Marketing Mix 4P and SWOT
Product & Brand
Levi’s product descriptions
-Model and Series
Levi’s brand management
Levi’s management of human resource
Worker Rights, Environment, HIV/AIDS and Equality
Levi’s Korea Financial Analisys
Reference
Levi’s has begun to use some interesting event marketing on Facebook to promote sales on its web site, as well as its stores via its Facebook Page and profile advertisements.
As we’ve noted previously, Levi’s has been particularly active on Facebook, working with the company to premiere the social plugins on its web site and using the Facebook to promote its presence at the South by Southwest music festival in Austin earlier this year.
SWOT
Strength
They has a advantageous distribution networks.
Levi’s enjoys high brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sunglasses to skirts and shirts.
The products are renowned and are considered as the most durable.
Levi’s follows a high standard of quality
Weakness
It is some expensive when it compared to other company.
Levi’s products are considered as very expensive.
Therefore a large percentage of people are reluctant to buy the products.
As no discounts are present and products are sold at fixed prices many customers are lost. ?
Levi’s does not provide any services like free delivery.
opportunity
Wearing a levis jean with famous celebrity in TV.
Levi’s can do more well in the women section.
This section is give less importance as compared to the men section.
The kid’s section, which has been started from few years, should also be given proper attention to gain customers.
Sales promotion can be increased by increasing the advertisements expenses so as to enjoy a large number of customers
Threats
New company launch the many new model catching customer's eyes.
There are many imitation.
Product descriptions
Levi 's trousers have two classification standard is like this: " model " and "series”
Model:
501 : Mid-waistline and Straight canister pants
502: Classics Straight canister pants
503: Hight-waistlineandStraightcanistertrousers
505: Original Straight canister
http://www.levistrauss.com/
“Levi’s launches online fitting service for women” by Mark Banham, 16 September, 2010, Marketingmagazine
“Levi’s Offers 1st Stage for Emerging Talent – brand marketing strategy” by Sandra Dolbow 18 June, 2001
“Levi’s LameAdvertising Campaign:Provocative and Pathetic” December 21, 2008
“Levi’s Fashions a New Strategy” by Fara Warner October 31, 2002, fastcompany
“The Return Of Levi's 501 Brand” by Mark Ritson August 22, 2009, Marketing Magazine
“Levi's: The marketing strategy”
