소개글
티켓몬스터 분석(영문)에 대한 자료입니다.
목차
1. What is social commerce and Ticketmonster?
2. Setting up new departments
- Human Resources
- Engineering
- Customer Service
3. Communication channel
4. Decision making system
5. Other venture business’ case
- NHN
- Daum
- 团宝网 in China
- CityDeal in Finland
본문내용
What is social commerce?
Yahoo first mentioned about the new internet business model called social commerce in 2005. Yahoo defined social commerce as follows
“Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.”
Venture startup company launched in May, 2010.
A Groupon clone, which is a social commerce company launched in November, 2008.
Exceeded $9 million revenue in November 17, 2010.
Has more than 100 employees.
Has 56% of market share in total Korean social commerce market.
Has the most visitors among 170 social commerce companies
The most popular and the first social commerce company in Korea from 2009.
Departments :
- Sales (⊃Product Development,
Sales & Business Development)
- Marketing (⊃Writing & Editing ,
On-line Marketing & Adversiting)
- Finance (⊃Accounting)
- Strategy (⊃Administrative,
Business Development)
There is no Human Resources, Engineering and Customer Service departments.
The most popular and the first social commerce company in the U.S. from 2008.
Departments :
- Accounting
- Administrative
- Business Development
- Customer Service
- Engineering
- Finance
- Human Resources
- Information Technology-Infrastructure
- On-line Marketing & Adversiting
- Product Development
- Sales & Business Development
- Writing & Editing