소개글
광고와 점화효과(Priming Effect)에 대한 자료입니다.
목차
1. Introduction
2. Body
(1) What’s the priming effect?
(2) Why do we relate between Advertisement and priming?
(3) Relation ‘advertisement’ with ‘priming’(hypothesis)
(4) Example
【Successful case】/【Failure case】
3. Conclusion
본문내용
What’s the priming effect ?
Priming is an increase sensitivity to certain stimuli due to prior experience.
Priming occurs when exposure to media activates related thoughts and feelings that have been stored in the memory systems of an audience member.
advertisement
should take 'priming' effectively
for
successful advertisement effects.