소개글
[경영전략] 웅진씽크빅 다각화전략에 대한 자료입니다.
목차
1Company Introduction
2Vision and Goals
3Analysis- 5 forces model/ SWOT / VRIO
4New Vision and Goals
5New Strategy
본문내용
Can stay stable on getting their materials from Woongjin Hondings- their parent’s company
- Dae gyo, Je noung, Gu mon are the main competitors in our market
- Ranks first or second in the market share
Many substitutes – TV, School, on-line and so on
Heavy threats on Woongjin’s Materials
- Other English specialized companys - Tun Tun English , Yun’s English academy
To be a great education-cultural company
in the world by offering right and creative education
The most dominant company in private education market
They will advance in elementary/middle school students business
It is in a law to cooperate chinese people, and could deal effectively
Comes from lack of understanding
China market