분야
pptx2.Analysis of business environment
3.Application of strategy
4.The conclusion
‘The largest and most popular retailer.
‘The symbol of Korean standard.
‘Located in great conditions.
‘In order to expand stores via constructing an enormous full-automatic distribution center for product delivery and to control stock smoothly
‘Increase in factors for commissions on offering services, etc.
‘Shortage of funding compared to other Korean or foreign distribution companies
‘Constructing business strategies to move the enlarged business in a fast pace
‘Shortage of funding compared to other Korean or foreign distribution companies
‘Possibility of planning to extend its business abroad.
‘5-day work week spread.
‘The increasing number of discount store chains of manufacturer.
‘Excess competition of the stores
of the same business.
‘The strength of TV home shopping and internet shopping.
‘Restriction of wholesale mart.
‘Pressure of external environment.
‘expanding into international markets with our know-how of distribution system services
‘launching the suiting service for new consumers
‘entering online market to escape from overpowering competition
‘contributing for the local society to detour an external environment
