![[경영학] 닌텐도 경영전략(영문)-1](http://images.happyhaksul.com/thumb/504/503314-0001.gif)
![[경영학] 닌텐도 경영전략(영문)-2](http://images.happyhaksul.com/thumb/504/503314-0002.gif)
![[경영학] 닌텐도 경영전략(영문)-3](http://images.happyhaksul.com/thumb/504/503314-0003.gif)
![[경영학] 닌텐도 경영전략(영문)-4](http://images.happyhaksul.com/thumb/504/503314-0004.gif)
![[경영학] 닌텐도 경영전략(영문)-5](http://images.happyhaksul.com/thumb/504/503314-0005.gif)
![[경영학] 닌텐도 경영전략(영문)-6](http://images.happyhaksul.com/thumb/504/503314-0006.gif)
![[경영학] 닌텐도 경영전략(영문)-7](http://images.happyhaksul.com/thumb/504/503314-0007.gif)
![[경영학] 닌텐도 경영전략(영문)-8](http://images.happyhaksul.com/thumb/504/503314-0008.gif)
![[경영학] 닌텐도 경영전략(영문)-9](http://images.happyhaksul.com/thumb/504/503314-0009.gif)
![[경영학] 닌텐도 경영전략(영문)-10](http://images.happyhaksul.com/thumb/504/503314-0010.gif)
![[경영학] 닌텐도 경영전략(영문)-11](http://images.happyhaksul.com/thumb/504/503314-0011.gif)
![[경영학] 닌텐도 경영전략(영문)-12](http://images.happyhaksul.com/thumb/504/503314-0012.gif)
![[경영학] 닌텐도 경영전략(영문)-13](http://images.happyhaksul.com/thumb/504/503314-0013.gif)
![[경영학] 닌텐도 경영전략(영문)-14](http://images.happyhaksul.com/thumb/504/503314-0014.gif)
![[경영학] 닌텐도 경영전략(영문)-15](http://images.happyhaksul.com/thumb/504/503314-0015.gif)
![[경영학] 닌텐도 경영전략(영문)-16](http://images.happyhaksul.com/thumb/504/503314-0016.gif)
![[경영학] 닌텐도 경영전략(영문)-17](http://images.happyhaksul.com/thumb/504/503314-0017.gif)
![[경영학] 닌텐도 경영전략(영문)-18](http://images.happyhaksul.com/thumb/504/503314-0018.gif)
![[경영학] 닌텐도 경영전략(영문)-19](http://images.happyhaksul.com/thumb/504/503314-0019.gif)
![[경영학] 닌텐도 경영전략(영문)-20](http://images.happyhaksul.com/thumb/504/503314-0020.gif)
분야
pptxGame Industry Analysis
Corporate Analysis
Strategy
Suggestion based on challenge
Conclusion
In the challenging and competitive gaming industry,
it consistently requires
new and innovative products
to make smiles on every face
Short, memorable, meaningful
“Smiles on every Face”
Easy to remember
Just 4 words
It has many meanings
(sphere, policies, values….)
Nintendo has got enormous time share on customer that’s why Nike said it’s main competitor is Nintendo.
Fun + technology
Advertisement using famous actors on prime time
Spent approximately 2,800,000,000Won for promotion in 2007
(including 1,480,000,000Won for TV advertising)
3,200,000,000Won in 2008
Famous actors laugh, cry, or scream, playing NDS like general citizens.
(build a sense of closeness to consumers)
Emphasize simplicity and educational purpose
Provides 3~4 commercials for each game title
닌텐도이야기; 김영한
닌텐도의 비밀; David Sheff
나이키의 상대는 닌텐도다; 마젤란
(화투에서 Wii까지) 닌텐도처럼 창조한다는 것; 김정남
닌텐도 : "놀라움"을 낳는 방정식- 이노우에 오사무
*Website
www.nintendo.co.kr
http://moneycentral.msn.com/investor/charts/chartdl.aspx?symbol=ntdoy
http://gamrfeed.vgchartz.com/story/2752/totals-statistics-and-analysis-of-the-2008-world-videogame-market/
http://diga.egloos.com/10481573
www.fnnews.com
