소개글
아이스크림 - 메로나(Melona)를 이용한 한국알리기(영문)에 대한 자료입니다.
목차
1.Intro
2.Theme∙Target
3.Current State
4.Problem
5.Strategy
6.Expectation
7.Q&A
본문내용
From 1995 to enter the market in Hawaii,
And into the market of Brazil in 2002,until now, Melona in north America has become very competitive market, and people were embraced by a craze for Melona.
In the Brazilian state television show the visit programme of Melona.
Melona of the overseas sales:
From 2007 to 2008: 3.5 billion won
From 2008 to 2009: 5 billion won
From 2009 to now: 100 billion won
Annual growth of 40-50% are showing.
Melona overseas sales goal of 300 billion won next year
Ice cream = popular dessert → be suited to many people
Not to be unfamiliar
too much native
Images → more Korean styles
참고문헌
References
http://www.icemelona.com/
[ARTICLES]Jungang: http://article.joinsmsn.com/news/article/article.asp?total_id=4440225&cloc=olink|article|default
Kukmin: http://news.kukinews.com/article/view.asp?page=1&gCode=kmi&arcid=1282044340&cp=nv
Etc.