소개글
[기술경제학] Concept of Lock In-애플 사례 중심으로(영문)에 대한 자료입니다.
목차
Intro:: Lock - In
1. Concept of lock - in
Case of apple
Apple's lock-in effect strategies
Analysis on ‘Apple Effect’
SWOT Analysis
Conclusion:
Summary
Reference
본문내용
-iTunes is the online music market which makes it available to download digital music files only in iPod(and Apple's products, until April 2007
- Consumers can be regarded as the
principle purchasers of the iPhone
- The relatively high price of the iPhone
- When their needs are equally met by
cheaper alternatives.
참고문헌
Reference
1. Christiantoday, 2009.10.05, Lee chang-won
2. Tips on being an Apple Fanboy, 2007-07-06,
3. http://theappleblog.com/2007/07/06/five-lesser-known-tips-on-how-to-be-an-apple-fanboy/
4. iTunes sells 25% of all music in the US, 69% of digital, ,2009-08-18
5. http://arstechnica.com/apple/news/2009/08/itunes-sells-25-of-all-6. 6. music-in-the-us-69-of-digital.ars
7. http://www.economypoint.org