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[서비스마케팅] Amy`s Ice Cream 에이미아이스크림 서비스 마케팅(영문)에 대한 자료입니다.
목차
Contents
History
Businesses
Conception
- The service organization
- Contact personnel (selection)
- The customer
Questions
- Q1. Describe the service organization culture at Amy's Ice Cream
- Q2. What are the personality attributes of the employees who are sought by Amy's Ice Cream?
- Q3. Design a personnel selection procedure for Amy’s Ice Cream using abstract questioning, a situational vignette, and/or role playing.
References
본문내용
One of Amy’s Ice Creams stand out features, besides their fabulous and daring flavors like Shiner Bock ice cream, is their employees. These creative souls seem to always be in a great mood, and have no fear flinging scoops of ice cream around the store, and catching them in cups balanced on their chins. Though some have moved on to more prosperous full-time careers, there are those employees that don’t want to leave Amy’s, and will do both. The new Phil’s Ice House is a memorial to Phillip Clay, who worked for Amy’s for 17 years, giving tours through the Amy’s factory to kids, before dying in a motorcycle accident. All potential employees fill out an application- a white paper bag that must be brought back with information about themselves, assuring only the most creative souls get a shot at scooping ice cream. Amy admits it wasn’t always this way, but she handed a sack to one girl when she’d run out of applications. The applicant floated the bag back into the store, suspended by a helium balloon with the sack stuffed full of items about herself.
In 2004, when Amy’s had its 20 year anniversary, the company held a carnival open to the public to help benefit the Dell Children’s Medical Center of Central Texas, and also handed out free ice cream to all customers at each Austin store for six and half hours on November 1st. Amy’s also donates gift certificates to any educational, non-profit, or children’s charity, and turns none away. Amy Simmons is not striving to become a mega company with many stores, and doesn’t plan on opening any outside of Texas, concentrating her tasty endeavors here in Austin.
Amy's has also been voted Best Neon numerous times.
In 2009 owner Amy Simmons stated that she does not intend to rapidly expand the chain.
참고문헌
References
SEREVICE MANAGEMENT 7th Edition – James A. Fitzsimmons, Mona J. Fitzsimmons
Wikipedia
www.amysicecreams.com
www.buzzle.com
www.twitter.com