분야
doc1.1. Basic information about Twitter Inc.
1.2. Social Network System Industry
2. TWITTER’S
2.1. Basic Characteristics
2.2. 4P Mix
2.3. Market segmentation
2.4. Foreign Operation
2.5. SWOT
3. CONCLUSION
4. APPENDIXES
5. REFERENCES
2.1 Standing Characteristics of Twitter
Standing characteristics of Twitter can be summarized into 4 distinctive qualities which are immediacy, simplicity, open API, and accessibility. On Twitter, posting works immediately, based on real-time. Also, compare to other competitors such as MySpace or Facebook, Twitter interface is very simple that users can simply write what they want their followers to know and followers can reply right under the tweet. As all tweets are displayed on the sage page, users can get all the information easily by a glance as well. In 2008, still in the process of developing the product, Twitter opened its API (Application Programming Interface) which allows developers to create Twitter applications. This was a unique try for Twitter, and brought a great success in building diversified Twitter applications. One last standing characteristic of Twitter is its easy accessibility and publicity. As the [TABLE 2] below illustrates, there is no doubt that the rise of mobile internet users accelerated the growth of Twitter users. This was possible because Twitter functions perfectly both on PC and mobile phone, as long as internet is connected. Furthermore, unlike other social network services, other’s consent is not required to ‘follow’ the person. This means that using Twitter, following big persons like president, and movie stars is possible. Taking advantage of this easy accessibility and publicity, Dell is known for using Twitter as a marketing tool for providing discount coupons which helped the company to get rid of all the unsold products in stock.
WEB
- Nick Bilton, ‘Why Twitter’s C.E.O. Demoted himself’, http://www.nytimes.com/2010/10/31/technology/31ev. html?_r =3&scp=10&sq=twitter&st=cse (accessed Nov. 14, 2010)
- Nielson Wire, ‘Twitter Grows 1,444% over last year’, http://blog.nielsen.com/nielsenwire/nielsen-news/twitter-grows-1444-over-last-year-time-on-site-up-175/ (accessed Nov. 15, 2009)
- Kim Peterson, ‘The Evolution of Social Networking Sites’, http://www.sociableblog.com/2009/05/2 0/evo lution-of-social-networking-sites/ (accessed Nov. 14, 2010)
- Morgan Brickley, ‘Facebook versus Twitter : Competitors or Complements?’, http://www.suite101.com/conte nt/facebook-vs-twitter-a129179 (accessed Nov. 15, 2010)
- Andrew Lipsman, http://www.comscore.com/Press_Events/Press_Releases/2010/3/Facebook_and_ Twitter_Access_via_Mobile_Browser_Grows_by_Triple-Digits/(language)/eng-US
- Matthew Humphrise, http://www.geek.com/articles/news/twitter-introduces-promoted-tweets-to-generate-revenue-20100413/
- Quantcast, http://www.quantcast.com/twitter.com/demographics?country=US
- Robin Wauters, ‘Twitter Spawned 50,000 Apps To Date, Will Open Up Firehose For More’. http://techcrunch.com/2009/12/09/twitter-le-web-2009/ (accessed Nov , 2010)
- Mg Sieglar, ‘Facebook lets others play in its stream’. http://techcrunch.com/2009/04/26/facebook-to-let-others-play-in-its-stream/ (accessed Nov 15, 2010).
- Stareverun's Social Story, ‘information on open API and communication in and out of domestic market’. http://stareverun.tistory.com/72 (accessed Nov 15, 2010)
- Kickbee, http://kickbee.net
- Paul smith, http://twitchhiker.wordpress.com/
HARD COPY
- Kyungmi Kim, Web 2.0 Era and political involvement, 2009
- Jina Seol, Social media evolution patterns and its social influence, 2009
- Sanghyun Kim, Social media and privacy, 2010
