소개글
[광고학] 현대자동차 이미지개선과 브랜드 인지도 상승을 위한 프로모션 전략(영문)에 대한 자료입니다.
목차
1. Introduction
2. Why eco-friendly marketing is needed
3. What’s ‘blue drive’?
4. Current position of ‘blue drive’
5. Proposal of promotion about ‘blue drive’
6. Conclusion
본문내용
Why eco-friendly marketing is needed
‘blue drive’ marketing strategy will be expected to enhance the public image of Hyundai motor.
Competitor’s promotion of eco-friendly car
‘Toyota motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled products.
Toyota motors’ eco –friendly concept car, ‘Prius’
Toyota motors Korea executed ‘Environment school’ which targeted elementary students and their parents from 2006.