분야
pptxSocial Network Service
Development and Aim
Interfaces
Reform and Usage
Rate of Growth
Market Share
Age Group
Ranking
Competition
Characteristics (1)
Characteristics (2)
Characteristics (3)
4Ps Mix
Two Popular examples
Revenue Generator
Market Segmentation
Users Distributions (in the U.S.)
Competitive Advantage (1)
Competitive Advantage (2)
Community of Developers
Competitive Advantage (3)
Competitive Advantage (4)
Foreign Operation (1)
Foreign Operation (2)
Foreign Operation (3)
SWOT Analysis
Future (1)
Future (2)
Future (3)
Differentiated function, and service
Price
Free: great value for no cost
Promotion
Indirect advertisement: TV, Magazines
Word-of-mouth
Advertisement service
In April, 2010 Twitter introduced
advertising program (Tweetvert)
First big step to establish a money-making tool which proves their self-sustainability
Age: 20-30
Lifestyle: who likes to share their information, enjoys instant messaging
Occupation: College graduates to business man who has words to spread out
Income level: own a device to be online, can possibly own their own business
