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분야
ppt2.MARKETING PROBLRMS & RESEARCH OBJECTIVES
3.RESEARCH DESIGN
INTERVIEW WITH OUR CLIENT
OBSERVATION
FGI
PROJECTIVE TECHNIQUE
4.SURVERY & ANALYSIS
5.RECOMMENDATION
Time for observation : 1 hour
Details of atmosphere: Few customers, quiet and clean atmosphere, staffs already cleaned the store but were still cleaning again because they were not busy.
Number of working staffs: 4, not everyone was working
Number of visitors: about 50 people
Non-probability Samples
Convenience Samples
Subjects: Korea Univ. students
Number of samples: 103
Pretest: review by ourselves, review by professor, pretest of 10 samples
Date: 2010. 05. 24~28
There seemed to exist certain level of loyalty among Continuous users so that compared to discontinuous users, there were no one who answered NEVER!
However, majority of customers answered that they will going to reduce their frequency of visiting if change occurs.
