[국제경영전략] SM엔터테인먼트 해외진출(영문)

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레포트 > 경제경영계열
2011.08.05
23페이지 / pptx
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54원 (구매자료 3% 적립)

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[국제경영전략] SM엔터테인먼트 해외진출(영문)에 대한 자료입니다.

1.Introduction

2.Domestic & Global Entertainment Industry

3.The Success Case of international business in Japan
Country and Site Evaluation
Entry mode
Localization
4.How to succeed in U.S. market

5.Conclusion

본문내용

BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest period.
SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more concert.

Depression in Korean recording market.

Easy to enter the East Asia market gradually

The recording market which shows high growth rate, and has large scale

Discovery of the market which doesn’t have hostile to the Korean

Create added value with CF, Drama, Game industry

Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan

China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program

#해외진출 #국제경영전략 #SM엔터테인먼트 #엔터테인먼트 #경영

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