분야
pptII. Before JetBlue
- About David Neeleman
- SouthWest VS. New Airline
III. Birth of JetBlue
- Venture Capital Funding
- Building the Top Management Team
- Critical Decisions
: Home Base, Type of Aircraft, Operations Strategy
IV. Human Resources
- Values
- A Non-Union Environment
- Customized Employment Packages
- Selecting the Right People
V. Issues
* Operational Strategy with what they have first and only done
- First and only U.S. start-up airline to launch with more than $100 million in capital
- First and only airline to offer live satellite television free at every seat
- First and only airline to broadcast the Olympic Games live at every seat
- First U.S. airline to introduce "paperless cockpit" flight technology
- First and only airline to install surveillance cameras in passenger cabin for customer and crew security
* Paperless
-> Saving Labor cost/ Safety and Efficiency/ Sheer motivation
(Frequent & Efficient communication by e-mail -> Operational Performance
-> Keep fares low )
* The result
- 80% on-time record ( 74% for the 10 largest U.S airlines)
- 0.6% complaint per 100,000 passengers ( 2.99 % for major competitors)
- Dave Barger was confident of that the operational performance
다음과 같은 관점에서 생각해보았습니다.
- CSF for New Business
- Role of Founder in Emerging Companies
- Importance of the Corporate Culture/Structure
- Difference of HR Policy
between New and Old/Big and Small Companies
- Marketing(4P) Strategy: Product, Price, Place, Promotion
- Operation Management for Good Service
