소개글
[마케팅] 대형마트(홈플러스, 롯데마트)의 착한가격 마케팅 분석(영문)에 대한 자료입니다.
목차
1.Background
2.Positive Effect
3.Negative Effect
4.Marketing Analysis
5.Conclusion
본문내용
From the long-term perspective, enterprise takes a risk that can lose valuable customer
the best method to attract consumer
Effective method
specially in unstable and economic situation
is depressed
1. The franchise companies try to find a way reduce unnecessary costs
to deliver a better product
2. The Fair Trade Commission have to investigate representative chicken franchises’ price-fixing