분야
pptx2.Property Protection Campaign Before
Good Downloader Campaign (07~08)
3.Good Downloader Campaign (2009~2010)
4.Evaluation Of
Good Downloader Campaign
5.Limit & suggestion
Don’t know where to download in legal ways
(Lack of information)
Different degree of values among contents
No strict regulation
- Even exists, not to me.
Non-diverse contents
- The absence of maniac style movies in legal sites.
Property Protection Campaign Before Good Downloader Campaign (2007~2008)
2007.12.19 Film & Media relatives cooperative campaign signed
Sponsor : CJ E&M, Show Box, CGV, Lotte Cinema, Mega Box, NHN, PIFF, JIFF, PiFan, CHIFFS
New PR film making and distributing
: ‘dual personality report’
Segmenting Target Audience, making about 30 movies relatively to target
2 clips
안성기, 박중훈, 장동건, 송강호, 정우성, 김주혁,
현빈, 김태희, 김하늘, 엄정화, 신민아, 하지원
1 clip
Good downloader capaign 1st anniversary ceremony
>> To inhence interest and awareness about good download
