소개글
[마케팅] 하이네켄의 소셜 미디어 마케팅 전략(영문)에 대한 자료입니다.
목차
1. Intro
Marketing Issue
Social Media Marketing
2. Main Subject
Heineken’s Social Media Marketing
Result
3.Conclusion
Advantages of Social Media Marketing
Q&A Time
본문내용
Emergence of
new paradigm of
society and culture
The evolution of
community culture
The development
of web-based
technology
An increase in trying
to express their
opinions
In 1863 Heineken started its business since Gerard Adriaan Heineken.
Sales in more than 70 countries.
World market leader in beer market.
UEFA Champions league official sponsor.