소개글
[광고론] 한양대학교 광고홍보 전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.General Statement
1. Market situation analysis
2. Communication goals
3. Target audience definition
4. Message Strategies
3.Conclusion
본문내용
*famous for its competitive engineering college.
*ranked high as one of the colleges
which produced many CEO's.
(1) Strength – its professors and research achievements
*The engineering college professors which are financed with budget over 3million won yearly, has announced over 2000 theses every year inside and outside of the country.
*Hanyang University which established a technology holding company prior to other universities, has made most profit out of transfering patent application in 2008 within Universities in Korea.
*Hanyang University's exchange student rate is comparitively low than other universities.
*The rate of Hanyang visiting students were high but the rate of Hanyang students going abroad was low.