소개글
[국제마케팅] 쉐보레(CHEVROLET)의 마케팅 사례(영문)에 대한 자료입니다.
목차
1. The reason for selecting CHEVROLET
2. Brand history of CHEVROLET
3. About CHEVROLET
4. Analyzing CHEVROLET’s rivals over the world
5. Marketing strategies & effects of CHEVROLET
6. Conclusion
본문내용
According to the some articles, it is said that Chevorlet’s share of domestic market is
uncommon.
Chevorlet’s Marketing and performance
Reported good notice
almost daily in the press.
we have decided to come up with some factors leading their growing and the way that they need to go in the future, through analyzing their strategies .
7.4 seconds, which sells Chevrolet cars Chevrolet's product is the fourth production in South Korea
The company sold 500,000 cars in Europe in 2008
Present Condition
Chevrolet has a special meaning to the 2011
Chevy 100 years anniversary of its founding brand. And International Women's Day marks 100 years old.
Modern women are playing an important role in various fields. Chevrolet plans to support women's social advancement and to develop customized talent
What about SMX (3,5,7)
Renaultsamsung 社 (Established in 2000)
- The company for sharing knowhow of technology and information was founded by Korean company and foreign automobile company
- Analyze the marketing of SMX in Korea, because of similarities to CHEVROLET’s
.
2000, SM5 released
SM 3, SM7 series released
2010, 10th anniversary