![[경영전략] 더페이스샵의 마케팅 전략(영문)-1](http://images.happyhaksul.com/thumb/553/552239-0001.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-2](http://images.happyhaksul.com/thumb/553/552239-0002.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-3](http://images.happyhaksul.com/thumb/553/552239-0003.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-4](http://images.happyhaksul.com/thumb/553/552239-0004.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-5](http://images.happyhaksul.com/thumb/553/552239-0005.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-6](http://images.happyhaksul.com/thumb/553/552239-0006.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-7](http://images.happyhaksul.com/thumb/553/552239-0007.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-8](http://images.happyhaksul.com/thumb/553/552239-0008.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-9](http://images.happyhaksul.com/thumb/553/552239-0009.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-10](http://images.happyhaksul.com/thumb/553/552239-0010.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-11](http://images.happyhaksul.com/thumb/553/552239-0011.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-12](http://images.happyhaksul.com/thumb/553/552239-0012.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-13](http://images.happyhaksul.com/thumb/553/552239-0013.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-14](http://images.happyhaksul.com/thumb/553/552239-0014.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-15](http://images.happyhaksul.com/thumb/553/552239-0015.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-16](http://images.happyhaksul.com/thumb/553/552239-0016.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-17](http://images.happyhaksul.com/thumb/553/552239-0017.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-18](http://images.happyhaksul.com/thumb/553/552239-0018.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-19](http://images.happyhaksul.com/thumb/553/552239-0019.gif)
![[경영전략] 더페이스샵의 마케팅 전략(영문)-20](http://images.happyhaksul.com/thumb/553/552239-0020.gif)
분야
pptxCosmetic industry in the world.
Porter’s Five-forces model
The cutey shop’s opportunities
Cutey shop’s threats
Segment
Position 1.
Position 2.
Resources for cutey shop
Intangible resource
competitive advantage
Vision&mission
target customer The Cutey shop
①company which is making bottles, cases or plastic containers. ← weak bargaining power.
(because it's easy to make these product. it doesn't need much research expenses and high-technology.)
②OEM(original equipment manufacturer)/
ODM(original development/design manufacturing) company ← strong bargaining power.
(because it needs specific technology, have high entry barrier) ex) 한국콜마
- resolve price bubble in cosmetic products.
Poor consumer because of economic recession.
globalization
internet market
- we act for your skin through wisdom of nature.
- we contribute positively to our community and our environment.
- we develop enthusiastically satisfied customers all of the time.
- we would to take a global approach to customer.
- we recognize that profitability is essential to our future success.
