소개글
[광고론] 대부업체 광고조사-러시앤캐시, 리드코프, 산와머니, 미즈사랑, 원캐시(영문)에 대한 자료입니다.
목차
Rush & Cash
Lead-Corp.
San-wa Money
Won Cash
Ms Sarang
conclusion
본문내용
Rush & Cash
The strength point : “Just in Case(IF)”
Just in case you need lots of money immediately because of disease, marriage, funeral ceremony, etc.,
-> Use Our loan service ‘Automatically loan’
*The specific Character
As using
Mu-Gwajang character
rather than
promoting their new services.
They differentiate themselves from other loan companies; “Funny”
*Omnibus Episode
Each ad is made up with an omnibus story.