소개글
[마케팅] 패스트패션 spa spao 스파오 마케팅전략에 대한 자료입니다.
목차
1. Situational Analysis
2. Marketing Goal
3. STP
4. Marketing Mix
본문내용
pecialty store retailer of rivate label pparel
One company does
from the production to retailing, and distribution
Can produce the latest fashion clothes
with relatively cheaper price
Cultural
environment
Sensitive to ‘trend’
Social
environment
Rapid changing society
Economic
environment
SPA brand market↑