소개글
[광고론] 소셜마케팅 & 공익 광고 사례(영문)에 대한 자료입니다.
목차
1.Social marketing
2.Public Service
3.Advertisements related to the topic
4.Discussion
본문내용
Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole.
public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to change the public interest,
by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.