소개글
코카콜라의 스포츠 마케팅 분석과 펩시와의 비교에 대한 자료입니다.
목차
1.About Coca Cola
2.Coca Cola with Olympics
3.Coca Cola with FIFA
4.Coca Cola with JORDAN
5.Coca Cola VS. Pepsi
6.Conclusion
본문내용
History
1866 First made by an American pharmacist
John Pemberton
1928 Became the official sponsor of the Olympic Games
1930 Official Sponsor of the FIFA World Cup
Symbol
The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness & physical movement
The unique Contour Bottle is designed to be seen well in the darkness, and the curve symbolizes flexibility in sports.
Products
Which do you think is the product of Coca Cola?
Getorade
Lipton
킨사이다
Mountain Dew
Answer: C. 킨사이다!
Coca Cola is offering a range of products including coke