소개글
[홍보학] 맥카페(Mc Cafe) 홍보방안에 대한 자료입니다.
목차
Intro
About Mc Cafe
-SWOT analysis
-Research
-Prior PR strategy
-PR objective
-strategy tactics
About a competitor
Campaign & Expectation
-Mc Guerrilla Car
-UCC event
-Story telling event
-Flash mob
-Mc delivery PR
본문내용
Mc Donald’s mission statement (company vision)
“To be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every restaurant smile.”
PR objective
Mc Café has a low brand awareness relative with Mc Donald.
So we set the objective to increase brand awareness of Mc Café.
Campaign Slogan
Delivery Smile with coffee
-According to Mc Donald’s mission statement we set the campaign slogan to make customers to smile with Mc Cafe.