분야
pptxAbout whole foods market
CEO & Brief history of whole foods market
Mission in terms of Whole Foods
Environmental Involvement
Organic/Natural food industry
2.Market Analysis
Industry assessment
Competition
Growth & share matrix
Target market & Segment variables.
SWOT analysis
3.Operational Strategy
Whole foods market is environment-friendly company
Core value
Marketing
4.Conclusion
-Based in Austin, Texas
-“Natural” and Organic products
-Grocery store and health food store
-Operates 302 stores.
중략
Strengths
-Attempts to make grocery shopping an exotic experience
-Fast inventory turnover rate
-Large selection of privately labeled products.
-Merchandise is priced a bit lower than Whole Foods’
Weakness
-Limited store sizes and location
-No separation of organic and conventional food.
